small apps. real problems.
Every app here started as a problem I actually had — a brain that wouldn’t stick to a to-do list, a debt that wouldn’t shrink, a jacket I didn’t need. I couldn’t find an app that solved it kindly, so I built one. Five of them, now. Each one is small, focused, and built to be used on the days you don’t feel like using an app.
- 01 / 05Smart ADHD task app · AI focus planner
Sprout
The problem
Traditional to-do apps punish ADHD brains — harsh deadlines, streak shame, endless lists that all look equally urgent. Most productivity tools are built for neurotypicals on a good day.
The app
A calm task system with an AI that turns a brain-dump into organised tasks, a virtual pet that grows as you do, penalty-free streaks with Free Days, and a Pomodoro timer that actually fits how ADHD focus works.
- AI brain-dump → organised tasks, typed or spoken
- Virtual pet companion that evolves as you ship your days
- Penalty-free streaks, auto-rollover tasks, calming palettes
- Built-in Pomodoro, 4-7-8 breathing, "what's next" decider
For — ADHD brains · neurodivergent minds · anyone tired of guilt-trip productivity
sprout · in the wild - 02 / 05Smart debt planner · AI coach, snowball & tracker
Payoff
The problem
Debt is a solved maths problem with a completely unsolved emotional one. Most finance apps want your bank login, bury you in charts, and treat a £12k credit card balance like a spreadsheet instead of a weight on your chest.
The app
A personal debt coach in your pocket. Pick a strategy (Snowball, Avalanche, Dave Ramsey's Baby Steps and four more), watch a debt-free countdown, and hit Focus Mode when the balances get too loud to look at.
- AI debt coach tailored to your balances — no bank access required
- 7 payoff strategies including Snowball, Avalanche, Dave Ramsey
- Focus Mode hides balances when you need to just keep going
- Partner Mode for couples sharing debts and a shared AI coach
For — Credit card, student loan, car loan & BNPL payers · couples tackling debt together
payoff · in the wild - 03 / 05Household planner · ADHD-friendly tools for every brain
Tidywell
The problem
Chore charts are either kids' sticker books or spreadsheets for grown-ups who love spreadsheets. Nobody has built one that works when your home has three humans, two energy levels and zero patience for "you missed 3 days" shame — or for the days when executive dysfunction means you literally can't pick where to start.
The app
Built for everyone, but packed with ADHD-friendly tools: spin a random wheel when executive dysfunction means you can't choose a task; hit Focus Mode with built-in lofi beats when distractions pull you sideways; run live Body-Doubling sprints so you're never cleaning alone. The 2.5D dollhouse view glows sage when clean, and Fair Share quietly ends the "who does more" argument.
- Random wheel — picks the task for you when executive dysfunction hits
- Focus Mode + built-in lofi beats to calm distractions and settle in
- Body-doubling live sprints — clean alongside others in real time
- 2.5D dollhouse view — rooms glow sage when clean, amber when due
For — ADHD households · families · flatmates · parents · anyone who struggles to start
tidywell · in the wild - 04 / 05Days since tracker · count days since you last did
Lapsed
The problem
You know you called mum recently. But was it Tuesday or three Tuesdays ago? Watered the plants. Went for a run. Called the dentist. The gap between "not long ago" and "oh no" is always the bit you forget to track.
The app
A beautiful, deliberately small app that plots everything you care about as coloured dots drifting across a canvas. As days pass, dots drift further from "today" and cross a gentle threshold line when they're overdue. Flip into quitting mode to count days clean of something instead. No guilt, no ads.
- Visual canvas — coloured dots, balloons, spaceships & jellyfish (Pro)
- Smart + recurring reminders with a calm threshold line
- 90-day heatmap, 12-week charts, goal linking across habits
- Quitting mode, one-time tasks, satisfying completion animations
For — Habit nerds · people breaking bad habits · carers · plant people · anyone with a "when did I last…" brain
lapsed · in the wild - 05 / 05Cost per use · smart shopping value tracker
Skip or Buy
The problem
You don't know if that £180 jacket is a bargain or a regret until you've already bought it. "Cost per use" is the honest answer — but nobody does that maths in the shop.
The app
Enter price, how often you'll use it, for how long. Get a colour-coded verdict in seconds — Buy, Think Twice, or Skip. Works offline, no account, no data collected.
- Buy · Think Twice · Skip verdict with 0–100 value score
- "Worth It By" date — when the item actually pays for itself
- "Hours worked to afford" — price translated into your time
- Side-by-side compare, usage logging, fully offline
For — Conscious spenders · minimalists · anyone mid-doomscroll on a checkout page
skip or buy · in the wild
─ the sixth one
got an idea for number six?
I take on a small number of mobile projects a year with founders I click with — people who have a real problem, a real audience, and the appetite to ship. If that sounds like you, send me a note.
or read the services page first.