─ the story
It started with a small green app, and one person.
t started with Sprout — a mobile app I built for my wife. An ADHD-friendly task app that didn’t punish her for having an ADHD brain. Somewhere between her first brain-dump and our hundredth sketch, I fell for the whole thing.
Not the shipping — the iterating. Moving a button three pixels because it finally felt right. Rewriting a line of copy at 11pm because the old one was lying a little. The quiet craft of making something feel alive instead of generic.
Five apps later — Sprout, Payoff, Tidywell, Lapsed, Skip or Buy — and a handful of client sites in consulting, medical-ed and ADHD coaching, I’m still chasing that same thing. Bespoke, hand-coded, small, and built for a real human with a real problem. Hosted on Vercel, so it costs you £0/mo forever. And I reply to every email myself — from this address, in a chair somewhere in the UK.
jonathan · founder & sole builder
